Since 1979
We produce only the best
The best professional hair dryers, brushes and hair straighteners that have been always designed and made in Italy, to bring our quality in salons around the world.





Since 1979
We produce only the best
The best professional hair dryers, brushes and hair straighteners that have been always designed and made in Italy, to bring our quality in salons around the world.






If you were wondering which hair dryer to choose, you have found the answer.
Its elegant design and reliable performance make it a timeless choice.
Our Best seller
Power
1400/1600 W
Weight
539g
AIR PRESSURE
245 mmH2O
Air-Flow
64,80 m3/h
Best seller
If you were wondering which hair dryer to choose, you have found the answer.
Its elegant design and reliable performance make it a timeless choice.
Power
2300/2500 W
Weight
402g
AIR PRESSURE
320 mmH2O
Air-Flow
119,7 m3/h
Digital Magic Ionic
2400W
Only
OUR HISTORY SINCE 1979
Made in italy
Discover the history of an Italian company that designs, manufactures, and distributes professional hair dryerstools, and accessories for high-quality hairdressers all over the world.
ETI launches the new website and enters the world of social media via Facebook and Instagram.
ETI launches MAESTRO, the latest news in technology and performance!
For over 40 years ETI ITALY has been the protagonist of Cosmoprof Bologna, the exhibition event par excellence.
THE REVOLUTION
MAESTRO
A silent hair dryer of the latest generation, surprisingly lightweight, elegant, and powerful.
la rivoluzione
maestro
A silent hair dryer di ultima generazione, soprendentemente leggero, elegante e potente.
TECHNOLOGY
ETI never stops innovating, discover our latest technologies, including theasciugacapelli ionico.
SUPPORT
Problems with your
professional hair dryer produced by ETI? Our assistance is always available, take advantage of it!
Sign up for the
Newsletter
Subscribe to the newsletter and get 10% off all products!
TECHNOLOGY
ETI never stops innovating, discover our latest technologies, including theionic hair dryer, and how we make them.
SUPPORT
Problems with your
professional hair dryer produced by ETI? Our assistance is always available, take advantage of it!
Sign up for the
newsletter
Subscribe to the newsletter and get 10% off all products!