🇮🇹 Made in Italy

Since 1979

We produce only the best

The best professional hair dryers, brushes and hair straighteners that have been always designed and made in Italy, to bring our quality in salons around the world.

If you were wondering which hair dryer to choose, you have found the answer.

Its elegant design and reliable performance make it a timeless choice.

Our Best seller

Logo Turbodryer ETI
Turbodryer di ETI offre due velocità e quattro temperature per un'asciugatura perfetta
ETI produce l'asciugacapelli Turbodryer con un'elevata potenza

Power

1400/1600 W
ETI produce l'asciugacapelli Turbodryer con un'elevata leggerezza

Weight

539g

ETI produce l'asciugacapelli Turbodryer con un'elevata pressione d'aria

AIR PRESSURE

245 mmH2O
ETI produce l'asciugacapelli Turbodryer con un'elevata portata d'aria

Air-Flow

64,80 m3/h

Best seller

Logo Turbodryer ETI
Turbodryer di ETI offre due velocità e quattro temperature per un'asciugatura perfetta

If you were wondering which hair dryer to choose, you have found the answer.

Its elegant design and reliable performance make it a timeless choice.

Power

2300/2500 W

Weight

402g

AIR PRESSURE

320 mmH2O

Air-Flow

119,7 m3/h

Digital Master Ionic

2500W
Only
149,00€

Digital Magic Ionic

2400W
Only
Original price was: 149,00€.Current price is: 99,00€.

GLAMOUR 250°

Only
119,00€

GLAM 250°

Only
119,00€

SubliME

Only
129,00€

Moda 230

Only
107,00€
The Moda 230° straightener is a professional straightener suitable for any type of hair

Venus 230

Only
98,00€
The Venus 230° straightener is a professional straightener suitable for all hair types

diffuser

Only
12,20€

OUR HISTORY SINCE 1979

Made in italy

Discover the history of an Italian company that designs, manufactures, and distributes professional hair dryerstools, and accessories for high-quality hairdressers all over the world.
ETI is always looking for passionate people to join its Ambassador program
Eti è stata fondata nel 1979, distinguendosi con prodotti all'avanguardia
ETI launches the new website and enters the world of social media via Facebook and Instagram.
ETI launches MAESTRO, the latest news in technology and performance!
For over 40 years ETI ITALY has been the protagonist of Cosmoprof Bologna, the exhibition event par excellence.

THE REVOLUTION

MAESTRO

A silent hair dryer of the latest generation, surprisingly lightweight, elegant, and powerful.

The ETI Maestro with 2 nozzles and 1 diffuser, help you define and fix the hairstyle

la rivoluzione

maestro

A silent hair dryer di ultima generazione, soprendentemente leggero, elegante e potente.
The ETI Maestro with 2 nozzles and 1 diffuser, help you define and fix the hairstyle

TECHNOLOGY

ETI never stops innovating, discover our latest technologies, including theasciugacapelli ionico.
For 40 years ETI has been investing in innovation and research, giving space to young and capable figures

SUPPORT

Problems with your professional hair dryer produced by ETI? Our assistance is always available, take advantage of it!

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TECHNOLOGY

ETI never stops innovating, discover our latest technologies, including theionic hair dryer, and how we make them.

SUPPORT

Problems with your professional hair dryer produced by ETI? Our assistance is always available, take advantage of it!

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newsletter

Subscribe to the newsletter and get 10% off all products!
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PROMO

PHON MAESTRO

dal 01/02/2026 al 28/02/2026

Con l’acquisto di un Maestro ricevi in omaggio una piastra a scelta tra Venus, Moda, Glam and Glamour. Inserisci la piastra che preferisci nel carrello e ricevila gratuitamente usando il codice FREEPIASTRA al check-out. Promo valida tutto febbraio.